Agencies trust Nowoka Digital to deliver PPC under their own brand
PPC reseller services that let your agency scale paid media under your brand
Offer expert pay-per-click advertising without hiring a paid-media team. Nowoka Digital builds and manages campaigns across Google Ads and paid social behind the scenes, under your brand — so you keep the client relationship, the credit, and the margin.
Quick answer
What is a PPC reseller (white-label PPC) program?
A PPC reseller program is a partnership where your agency offers pay-per-click advertising to your clients under your own brand, while a specialist partner manages the campaigns behind the scenes. You stay the client-facing agency and own the relationship and pricing; we handle strategy, campaign build, targeting, ad creative, bid management, tracking, optimisation, and reporting. Your clients receive expert paid-media service under your name — and never know we exist.
It lets you say yes to more paid-media work without the cost and risk of hiring in-house specialists. You add a recurring revenue stream and keep a healthy margin; we stay invisible and deliver the results your clients see as yours.
Why agencies partner with us
A paid-media team that works under your brand, not against your margin
Our PPC reseller program is built around four commitments — each designed to let your agency grow its paid-media offering profitably while we stay invisible behind your brand.
Fully white-label delivery
We work entirely behind the scenes under your brand and, where you want, an NDA — branded reports, silent call support, and zero client contact. The credit is always yours.
Your branding
NDA-backed
Invisible delivery
Full-funnel paid-media expertise
Certified specialists manage every major platform — Google Ads, Microsoft, and paid social — so you can offer complete, performance-driven campaigns without building a team.
Google Ads
Paid social
Certified experts
Margin-friendly partner pricing
You set client pricing and keep the margin; our partner rates sit below your bill rate and improve with volume — turning PPC into recurring agency profit.
You set pricing
Healthy margin
Volume rates
Presales & scaling support
We help you win and grow — ready-to-present proposals, scoping, and silent partner support on pitches — then scale smoothly as you add clients and platforms.
Proposal support
Pitch support
Scales with you
How we work
How our PPC reseller program works — 5 steps
Partnering with us is designed to be straightforward, so you can start delivering paid media quickly and confidently under your own brand.
1
Partner onboarding & discovery
We start with a call to understand your agency’s goals, clients, and workflow, then agree scope, pricing, and a smooth white-label process that fits how you work.
Agency discovery call
Scope & pricing
White-label setup
Workflow alignment
2
Account setup & campaign strategy
We build the account and campaign structure with keyword and audience research, targeting, and a strategy matched to each client’s goals and budget.
Account creation
Keyword & audience research
Campaign structure
Goal-based strategy
3
Ad creative & launch
We write ad copy, set up creative, conversion and call tracking, and landing-page alignment, then launch campaigns confidently under your brand.
Ad copywriting
Creative setup
Landing-page alignment
4
Management & optimisation
We actively manage bids, budgets, and targeting, and continuously optimise campaigns and conversion rates to maximise return on ad spend.
Bid & budget management
Ongoing optimisation
CRO guidance
Performance monitoring
5
White-label reporting & scaling
We deliver branded reports on the cadence you choose — to you or straight to your client — and help you scale across more clients and platforms.
White-label reports
Flexible cadence
Transparent KPIs
Scale support
Full SEO copywriting coverage
Everything your agency needs to deliver paid media — under your brand
From strategy and campaign build to optimisation and branded reporting, Nowoka delivers the complete paid-media lifecycle behind the scenes, so your agency can offer expert PPC without the overhead.
Google Ads & paid social
End-to-end management
White-Label Google Ads
Search, Display, Shopping, Performance Max, and YouTube campaigns.
Conversion Tracking & CRO
Tracking, call tracking, and landing-page conversion guidance.
Trusted by leading brands
Trusted by digital agencies, SEO companies, web developers, and consultants
Industries served
White-label PPC across the verticals where paid media performs
Some industries see especially strong, measurable returns from paid media. Nowoka delivers white-label PPC for your clients across the verticals where it converts best.
Legal & professional services
High-intent lead generation for competitive service markets.
By the numbers
Why agencies add PPC with a white-label partner
Your brand
Every campaign and report delivered as your agency’s own
No overhead
Expert paid media without hiring, training, or tools
Recurring margin
A profitable, recurring revenue stream you control
Scale on demand
Client results
Real results from live white-label PPC partnerships
Measurable paid-media performance delivered behind the scenes for partner agencies’ clients.
Agency partner — BFSI client
Strong ROAS on a finance client's paid search
A partner agency needed expert paid search for a finance client but had no in-house team. We built and managed the campaigns under their brand, growing PPC leads significantly while delivering a strong return on ad spend — and the client credited the agency throughout.
High
Return on ad spend
+58%
PPC leads
White-label
End-to-end delivery
Agency partner — lead-gen client
Cut cost per acquisition while scaling leads
An agency’s lead-gen client needed lower CPA at higher volume. Restructured campaigns, tighter targeting, and conversion optimisation cut CPA 26% while growing qualified leads 44% — all delivered white-label under the agency’s brand.
-26%
Cost per acquisition
+44%
Qualified leads
Invisible
Behind the scenes
Our PPC reseller toolkit
The platforms and expertise behind every campaign
Nowoka pairs certified paid-media expertise with the leading ad and analytics platforms — so the campaigns you deliver under your brand are built, managed, and reported to a high standard.
Search & shopping
Build and manage search, shopping, and Performance Max campaigns.
- Google Ads
- Microsoft Advertising
- Performance Max
Paid social
Run targeted campaigns across the major social platforms.
- Meta Ads
- LinkedIn Ads
Bid & budget management
Bid & budget management
- Smart Bidding
- Budget pacing
- ROAS optimisation
Tracking & conversion
Set up accurate conversion, call, and revenue tracking.
- Google Tag Manager
- Conversion tracking
- Call tracking
Analytics & reporting
Generate white-label, transparent performance reports.
- Google Analytics 4
- Looker Studio
- Looker Studio
Landing & CRO
Align landing pages and improve conversion of paid traffic.
- Landing-page guidance
- A/B testing
- CRO
Certified paid-media specialists
Our team holds active certifications across Google Ads, Microsoft Advertising, and Meta — and every reseller account is managed by experienced paid-media specialists under senior oversight.
Frequently asked questions
Everything you need to know about our PPC reseller program
Answers to the most common questions agencies ask before partnering with Nowoka Digital for white-label PPC.
What is a PPC reseller (white-label PPC) program?
A PPC reseller program is a partnership where your agency offers pay-per-click advertising to your clients under your own brand, while a specialist partner manages the campaigns behind the scenes. You stay the client-facing agency and own the relationship and pricing; we handle strategy, campaign build, targeting, ad creative, bid management, tracking, optimisation, and reporting. Your clients receive expert paid-media service under your name — and never know we exist.
How is white-label PPC different from a reseller program?
People use the terms interchangeably, but there’s a useful distinction. A white-label PPC service is a done-for-you delivery model — a partner runs the campaigns under your brand. A pure reseller program sometimes just licenses tools or a platform you operate yourself. We provide fully managed, white-label delivery: real specialists doing the work under your brand, so you can offer professional PPC without building an in-house team.
Why use a PPC reseller instead of hiring in-house?
Building an in-house paid-media team is expensive, slow, and risky — skilled PPC specialists are hard to find and retain, and platforms change constantly across Google, Microsoft, Meta, and others. A reseller partner gives you specialist expertise across every platform without the salaries, tools, certifications, and overhead, and lets you scale to actual client demand rather than guessing your hiring needs.
Will my clients know you're managing their campaigns?
No. We operate entirely behind the scenes under your brand and, where you want, an NDA. Reports, dashboards, and deliverables carry your agency’s branding, and we can join client calls as a silent member of your team or stay completely invisible. You keep the credit, the relationship, and full ownership of the accounts, creatives, and data.
Which advertising platforms do you manage?
All the major paid-media channels: Google Ads (Search, Display, Shopping, Performance Max, YouTube), Microsoft Advertising, and paid social including Meta (Facebook and Instagram), LinkedIn, and more. We build and manage campaigns end-to-end — structure, targeting, ad creative, bidding, conversion tracking, and landing-page alignment — matched to each client’s goals and budget.
What's included in your white-label PPC service?
Everything from setup to reporting: account and campaign creation, keyword and audience research, ad copywriting and creative direction, bid and budget management, conversion and call tracking, landing-page and conversion-rate guidance, ongoing optimisation, and white-label reporting. We can also provide presales support — proposals and scoping, and joining pitches as your silent partner — to help you win more PPC business.
How does reseller pricing and margin work?
You set your own client pricing and keep the margin; we charge your agency a partner rate for the management work. Because our cost sits below what you bill the client, you earn a healthy, recurring margin on every account — and rates improve with volume. We’ll discuss pricing, scope, and engagement models privately to fit your workflow rather than publishing fixed rates here.
Can you handle overflow for an agency that already does PPC?
Yes. Even if you have an in-house paid-media team, we can act as your on-call overflow and specialist resource — taking on extra volume, complex builds, or platforms you don’t cover, so your team can focus on high-value strategy and client relationships without turning work away or missing deadlines.
Get started today
Add PPC to your agency — without adding a PPC team
Say yes to more paid-media work and grow a recurring revenue stream, while we handle the campaigns invisibly under your brand. Expert delivery, your branding, your margin — transparent, reliable, and built to scale with your agency.
100% white-label · You keep the client & margin · Response within 24 hours